AIM packages come with the ability for clients to be able to select additional Audience & Geo-targeting options for their AIM campaigns. 

While the power of AIM technology coupled with Google & Meta's machine learning and AI applies a default targeting for AIM campaigns, the additional targeting options give users the flexibility to specifically choose.

It is important to take note that these additional options are applied on top of the default settings. Based on package price, campaign duration and objectives, it is highly recommended to make a selection: anywhere between 2 - 8 options in total so that the budget is not too diluted that may negatively impact performance.

Recommendations that include the total of audience and geo segments:

• Mini, Starter, Reach: Up to 2-3.
• Extend, Pro: Up to 4-5.
• International: Up to 8.

Don't want or forgot to select these options? That is totally fine. Our products are designed to optimize and deliver.