We do not encourage adding contact details on ads such as contact number and email address. The reason for this is that we want them to click on the ads to find out more details about the property or the agent. This will not only drive traffic to the property website, but we'll also get relevant information on our report like how many people visited the site, how many people inquired, how many people called, and how many people shared the website. These  things won't be recorded if the audience can simply get all the details they need on the ad.