Some products in the Campaigntrack shopping cart give you the option to chose a campaign focus. Most products default to the "balanced" campaign focus, however, you may choose one of the other options.

BALANCED: 
A campaign set to get you the best of both worlds. Plenty of clicks and a good quantity of ad impressions ensuring your property listing is seen and engaged with by many.

BALANCED incl. FACEBOOK LEAD FORM ADS:

Above strategy + a Meta format which is very effective at capturing leads on the Facebook and Instagram platforms via a form. The leads can vary in quality, but you will receive plenty of them.

HIGH IMPRESSIONS/ AWARENESS: This campaign is optimised to show your property listing to as many people as possible. The goal here is to increase the number of ads shown, but you will still have visitors to your listing website.