My vendor is not happy with the campaign’s performance:

We provide conservative impressions and clicks for each package, but they are estimates and can vary depending on market condition, region, seasonality and the property. 

With any marketing, there are no promises. The campaign will drive traffic to the site. Then it is the site’s job to entice the visitor to visit an open or enquire. It’s incredibly important to ensure that the property page has great images, a floorplan and detailed copy to promote the property. 

But the campaign dashboard shows more metrics and demonstrable engagement than any print channel. You’ll never know the impact of a signboard for example.

If a vendor doesn’t receive the enquiries that they expected, the campaign report can show that there was strong engagement, so get familiar with the dashboard report.

If the property site has great images, detailed description and floorplan, then it may have all the information needed to attend an inspection. Millennials do not like calling agents or customer service for any reason. 

Social media buzz or comments on a social ad is fantastic engagement. Common for people to tag their partner’s and the equivalent of sharing a post. Often a clear indicator of being in-market.

Add to Calendar - If there are upcoming inspections, as mentioned earlier, they won’t call. They’ll just come to the open to see the property in person.

Photo views, map interactions and floorplan interactions - all show that they are interested. Where the property is in relation to school/work/amenities.

Floorplan - layout is really important in the decision making

Shared Websites

• Shared it via social or messenger channels, emailed or copied the link to the site to show it to their partner or create a shortlist