A post is when you publish content on your social media page. It's undoubtedly one of the quickest ways to communicate with your audience/followers. You'll get the most out of your page when your audience sees that you're active, so regular posting with meaningful content is crucial. Your posts will only appear in your followers news feed and with increased amounts of content these days, only a small % of your followers might actually get to see your post. To increase the likelihood of your post to come up on your followers feed, you can boost a post.

An ad is a sponsored campaign and opens up a whole new world of possibility. It allows to target a specific audience, area, demographic using elements such as a users interests and browsing habits. Unlike posts, which only appear in your followers’ feeds, ads can reach new audiences and help increase your follower numbers. Ads are the way to go but are more technical and time-consuming to implement.

Both posts & ads have their place in your marketing strategy. While posts are important to keep your followers interested, ads are much more versatile and out-do the post in terms of reaching people by a mile. So in short - do both!